Here is a list of emerging talents who are already establishing themselves as unique voices, endowed with a particular aesthetic that quickly sets trends and who represent the future of storytelling and the aesthetics of tomorrow's commercials. The list follows an alphabetical order and includes the most awarded directors of the last decade:
Allen-Miller is a unique voice that grows stronger every day within the industry. Still early in her career, she's on this list because she's one of the most sought-after emerging talents in advertising. She already has worked for big brands like Virgin Media, Squarespace, and. And in addition, she was nominated by various creative heads to be part of Campaign feature on the future leaders of British creativity.
Director: Raine Allen-Miller
Production company: Somesuch
AGENCY: Anomaly
CLIENT: Squarespace
A force of nature in the cinematic environment with a hilariously witty style. She has worked with such brands as Axe, The Cannes Film Festival, Huawei, Gucci, Vogue, Ikea, Baileys, Hermès. She won Gold at the Cannes YDA for her film for British Vogue, "Alexa on Alexa: Dating Alexa Chung" in 2017 and was nominated for Shots prestigious Best New Director. She's a true and passionate story teller that is getting bigger and bigger, she's currently working in her first feature film.
Director: Cloé Bailey
Production company: Caviar London
CLIENT: Gucci
Boyd Cape started filming and photographing musicians such as FKA Twigs and Pussy Riot. He made a great impression with first ad for Pride in London where we can see an intimate portrait of LGBT+ people singing the famous Over the Rainbow. The ad won a D&AD Yellow Pencil and New Director Awards at the British Arrows, Kinsale and Ciclopes, plus inclusion at the Saatchi Showcase in Cannes. Billy was also selected by Campaign Magazine as one of the Top 10 Directors of 2018 in its end of year issue, with Pride sitting on the list of top commercials. Further work for ITV and Nike has won awards including 2 pencils at D&AD, and presented Billy as one of advertisings new stars.
Director: Billy Boyd Cape
Production company: Academy Films
AGENCY: Cheil Worldwide
CLIENT: Pride in London
Ernest Desumbila is a Catalonian filmmaker. He's the man behind the viral phenomenon "There Will Be Haters" Adidas commercial, which gave him instant international recognition. He has worked for Gatorade, Axe, Pepsi or Nike and directed music videos for labels like Kitsuné, Owsla and Columbia Records. Ernest was awarded Best Young Director in Cannes 2014, and his videos have earned him Vimeo Staff Pick recognition 5 times. He has worked with the best athletes in the world and that has not intimidated him, but has managed to bring out the best of them and their most authentic and genuine side. A true storyteller with passionate love for graphic design, video games, manga and, of course, cinema.
Director: Erneest Desumbila
Production company: Frenzy Paris
AGENCY: Iris Worldwide
CLIENT: ADIDAS
Dan DiFelice is a talented up-and-coming filmmaker born and raised in New Jersey now based in New York City. His first steps in the commercial world were as a VFX specialist on global commercials for the likes of the Nike and Playstation brands. Since transitioning into directing he has worked with a number of different brands like Audi, Volvo, Jordan, Reebok, Lincoln, and the World Surf League. He also directed the popular narrative short film Anomaly, proof of Dan’s talent in both performance and direction, as well as his special VFX treatment. As a director he blends both visual and narrative storytelling, incorporating high-end VFX. In 2016 Dan was featured in the Saatchi & Saatchi New Director Showcase, and won Gold and Silver at the Cannes Young Director Awards for his World Surf League and Carved in Mayhem films, respectively. He's an avant-garde storyteller always pushing visual limits.
Director: Dan DiFelice
Production company: Biscuit Filmworks
AGENCY: adam&eveDDB
CLIENT: Sony
https://www.right.video/videos/sony-playstation-5-play
Glassface is a interdisciplinary artist who can do everything from graphic design, video editing, media theory, and marketing. A truly renaissance man of visual arts. He became a viral hit with the music video called "U Guessed It", being called one of the 10 Best Music Videos of 2014 by Rolling Stone. His 2016's "1 Night" music video for Lil Yachty, is another viral success with over 100 million views, and earned a RIAA platinum plaque. A creator of unique worlds that connect with new generations by defying the status quo.
Director: Glassface
Production company: Left Productions
CLIENT: Adidas
Johansson is another representative of Scandinavia’s new generation of talented directors. He graduated with honors from the Berghs School of Communication with a degree in Art Direction. His career is a wonderful journey from directing hip hop music videos to winning Cannes at only nineteen years of age. He has worked worldwide with prestigious brands such as H&M, HBO, Levis, Volvo, Vogue, Lexus, IKEA and Nike. He was awarded a YDA and a Future Lion Award at Cannes, named Young Gun Of the month, and picked up a Gold at the CLIO Awards just after finishing school. In 2014 he founded New Land together with producer Erik Torell. He invented his own groundbreaking style, a revolutionary way of handling moving image and visual storytelling.
Director: Gustav Johansson
Production company: Iconoclast
AGENCY: Adam & Eve DDB
CLIENT: H&M
Jesse Lewis-Reece is an award winning writer/director from Brighton, graduating from the prestigious Bournemouth Film School in 2016, a serious emerging talent. He focuses on human experience, with a interest in grounded realities and an authentic vision. He's now part of the production company You Are Here as a director for commercials and music videos. His gritty style reminds of the cinema of Shane Meadows and Lynne Ramsay. His second short film Eyelash won 5 Gold Screen Awards ay YDA 2020 and 2 Golds at Berlin Commercial.
Director: Jesse Lewis-Reece
Production company: Georgi Doig
CLIENT: Sky Sports
A filmmaker born in Chisinau, Moldova and now established in Germany. He studied at the University of Hohenheim and the University of Oregon, before moving on to study directing at the Film Academy Baden-Wuerttemberg in 2014. He has an impressive storytelling and visual skills, proof of that is being awarded two years in row at the YDA in Cannes in 2019 and 2020.
Director: Eugen Merher
Production company: Filmakademie Baden-Württemberg
CLIENT: Calvin Klein
Alice Moitié is a young French audiovisual realisateur based in Paris. Moitié’s has a very own style, synonymous of modernity and stylized aesthetics. She has a humorous vision, full of grace, intensity, casualness, strangeness and spontaneity. "I only work with films for the deepness of colors" she says. A master of graphic composition with a clear aesthetic, a palette of ultra saturated primary colors. Moitié has collaborated with many fashion brands like Nike, Timberland, Adidas, Puma, Surface to Air, Givenchy, Chatelles, etc. She also signed The Do’s « shake shook shaken » album’s cover and shot series for fashion magazines such as ELLE, Vogue, Jalouse, Blast, I-D, L’Obs, Intersection. She won the Gold YDA in 2019 for her OUIGO spot.
Director: Alice Moitié
Production company: STANDARD
AGENCY: Rosapark
CLIENT: Oigo
Marek Partyš is a director based in Prague that started out his professional life as a creative in an ad agency. His big break directional debut was his work for the charity organization ‘Brontosaurus in Himalaya”. The resulting “Jágrlama” won gold at the YDA in Cannes and caught the attention of the industry worldwide. He has worked for Erste Bank, Mercedes, T-mobile and Coca Cola. He recently revisited Tibet to make the follow up to Jágrlama, the hilarious “Physics”. He has won Clio Awards, a Bronze Cannes Lion, the Gold Young Director Award in 2018 and a lot more prizes around the globe.
Director: Marek Partys | CLIENT: Brontosaurus in Himalaya
Salsa is the combination of Brazilians visual artist Diego Claudino and creative Guto Azevedo based in both Brussels and São Paulo. They begin to work together at college in Rio de Janeiro where they became Salsa, aligning creative drive with a strong visual. Their spot "Heaven", a powerful narrative-driven awareness film against Human Trafficking, grabbed the 1st prize at the Young Director Award in Cannes.
Director: SALSA
Production company: SALSA
Schilling has devoted himself to commercials. He's a passionate storytelling, hungry for projects and challenges, putting emotional meaning and stunning-filmic visuals into it. He graduated from the University of Applied Sciences in Darmstadt and then studied Commercial Directing at the Filmakademie Baden-Wuerttemberg in 2014. He has won the Young Director Award in Cannes twice and has worked with clients such as NIVEA and Volkswagen. He has also been awarded at Cannes Lions, Clio Awards, New York Festival and Porsche.
Director: Christian Schilling
Production company: Filmakademie Baden-Württemberg
CLIENT: Mentos
Emilie Thalund is a director from Copenhagen, Denmark. She has a master's degree in Art & Architecture from the Royal Danish Academy of Fine Arts but instead she decided to follow her passion and become a filmmaker. She started as an assistant to Martin Werner, acclaimed director and founder of Bacon Films. She has a sensitive eye, a dreamy imagination and a visually strong storytelling. She narrates the tales of women and wants to be insightful about the feminine perspective. She won a Gold Screen in the Young Directors Awards in Cannes Lions with her film “Period” for the Passion Project. She was also recently named "Talent of the Year" within the Danish advertising industry.
Director: Emilie Thalund
Production company: HENRY
CLIENT: IKEA
The Sacred Egg is made up of London based duo Alex Mavor and Ed Kaye. They have made videos for the likes of Arcade Fire, Royal Blood and many others. Their commercial work started with Finish ‘Combinations’ through W+K London and Mailchimp ‘Did You Mean Mailchimp’ through Droga5 New York. Mailchimp won a Grand Prix at Cannes. They put the brands with whom they work into their particular universe, one that is fantastic, surrealistic, sometimes grotesque and with an aesthetic that could sometimes remind us of Wes Anderson, Terry Gilliam or even Tim Burton.
Director: The Sacred Egg
Production company: Riff Raff Films, The Directors Bureau
AGENCY: Droga5
CLIENT: Mailchimp
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