September 16, 2021
Ever since its emergence onto the mass market over a century ago, the car has been a constant on the street of the world. From commercial vehicles to the epitome of luxury, cars still have the power to turn heads and, as electric-powered cars slowly enter the mainstream, are on the precipice on popularizing a an environmental revolution. Today at right.video, we wanted to take a look under the hood and look at the commercial history of automobile advertising and see how the industry has changed over the last thirty years as the industrial giants of Detroit fell to European and Japanese carmakers. We think, as you’ll soon discover, that not only do these ads rely on the romance of the open road, but the power of brand naming and style.
Read More
April 29, 2021
When it comes to electronics, it’s not hard to automatically think about Apple. Yet, in recent years, the pendulum has gradually swung toward the South Korean-based Samsung. Through cell phones, computers, and television sets, Samsung has continued to innovate in its respective industries, even if it lacks the same charisma and stirring of the passions that Apple has successfully cultivated. This has not stopped Samsung from quickly catching up, working with its own partners to create high-quality advert campaigns that are quickly rivaling those found in Cupertino. At right.video, we wanted to shed some light on the distinguished competition, showcasing the best ads that Samsung has masterminded over the past twenty years.
Read More
February 9, 2021
Every year, The SuperBowl is the most eagerly awaited event for advertisers in North America. This year was exception as it featured some wonderful - but more not-so-wonderful advertisements broadcasted to millions. Jim Mourey, an associate professor of marketing at DePaul University in Chicago, does a yearly review of the Superbowl ads and he offered us the opportunity to share his thoughts on Right.Video.
Read More
January 29, 2021
Laughter is a cathartic way to connect and an immediate icebreaker, it is no coincidence that many brands around the world seek to reach more audiences and consumers by catching them off guard and making them laugh.
Read More
January 29, 2021
Politics and advertising have a larger amount in common than most people would like to admit. Both rely on a bit of showmanship and persuasion to bring people into their embrace, whether it be for an individual candidate or a company’s product. Though the two have always been significantly intertwined come election season, it’s only been in the last seventy years that political advertising has matured to the degree that they brought up in the same conversation when it comes to the best advertisements. With the upcoming US 2020 election, we wanted to delve into the campaign bunkers to find the best political ads of all time, as well as those that brought social movements to the forefront. Whether you agree with the messages or not, we can’t hope but admire the message discipline and dedication these ad makers brought to their work.
Read More
December 18, 2020
You notice them every time you travel right? The flashy posters plastering the walls, the pop up booths handing out pamphlets, even the occasional screen showing off trailers or commercials as you make your daily commute? While we often tend to ignore these advertisements, the makers of these commercials don’t ignore us. In fact, they often work hard to penetrate the psyche, so much so that the ads even incorporate the very transports you’re utilizing at that very moment. At right.video, we wanted to delve into the hustle and bustle of transport ads, showcasing the best ads that take advantage of the daily commute. Whether they involve planes, trains, or automobiles, these ads often showcase the brilliance behind incorporating all manner of public transport into their work, giving you a little dose of reality in brief snippets of the fantastic.
Read More
December 18, 2020
When it comes to sports footwear, perhaps no other brand is as synonymous as Nike. Founded as Blue Ribbon Sports in 1964, it adopted its more famous name in 1971, naming themselves after the Greek goddess of victory. It became apparent that the name was fitting, with Nike shoes having been worn by some of sports’ greatest athletes over the course of fifty-six years. Today at right.video, we wanted to take a look into the commercial history of Nike and see how its been able to hold its dominance over the course of several decades. We think, as you’ll soon discover, that not only do they rely on the immense power of athlete celebrity, but also on the drive of normal everyday people to emulate their sports icons. It’s this precise message dedication that allows Nike to keep ‘doing it’.
Read More
December 9, 2020
We at right.video had shared what we considered to be the best Super Bowl ads of all time in a previous blog post. However, those were ads specifically focused on past championships, games that have long since been played. For today, we wanted to look into the more recent past, to a time before our current pandemic situation threw everything asunder and remind ourselves of when you could hear crowds roar live instead of by soundtrack. We’re focusing on the commercials that aired during Super Bowl LIV this past February, the championship match-up between the San Francisco 49ers and the victorious Kansas City Chiefs. It may seem like a lifetime ago, but it’s always good to remind ourselves that, though times are tough now, that our best days are just ahead. Hopefully are choices will be a great indicator of the promise 2020 had in store.
Read More
January 29, 2021
Advertising is much like cultivating celebrity status: both rely on stirring charisma, making shrewd production choices, and having an engaging hook that causes people to take notice. Often, the use of a celebrity actor can help elevate an ad campaign or even form the impetus for a commercial’s production. As celebrity culture has changed over the last twenty years with the rise of social media, so too has how companies reach out to their intended audiences. At right.video, we wanted to take a look into the green room to find the best ads of all time with celebrities in a starring role, be they movie stars, sports icons, or even famous franchise characters. Whether you’re an avid fan of the individual celebrity or not, we can’t hope but admire the imagination that goes into these ads when they have the right actor take the lead.
Read More
December 18, 2020
It’s hard to believe, but there was a time, not so long ago, that Apple was not the tech behemoth that it is today. Though it had successful launch in the 1980s, the 90s were a dark time at the company before its charismatic founder, Steve Jobs, returned to right the proverbial ship. Since then, Apple has dominated the technology conversation with competitors struggling to catch up. At right.video, we wanted to delve into Apple’s mindset, showcasing the best ads that the Cupertino-based company has masterminded over the past thirty-five years. We hope that you’ll find that the brilliance behind some of these ads has been just as much their simplicity as it is their slick production values.
Read More
January 29, 2021
Sports has been the lifeblood of civilization since the first recordings of time, all the from the Ancient Olympic Games to its modern descendants in the World Cup tournament. Lofty beginning to this article, I’m aware, but when it comes to sports, advertisers salivate over this near-genetic affinity for sportsmanship and the millions of fans that gravitate toward football, baseball, and numerous other games. Today at right.video, we wanted to take a look into the commercial history of sports advertising and see how the game, both the sport and the advertising, has transformed over several decades as American dominated sports gave way to the truly global. We think, as you’ll soon discover, that not only do these ads rely on the immense collective awe of any particular sport, but also the power of athlete celebrity and the everyday fan.
Read More
January 29, 2021
When it comes to blockbuster ad events, chances are you would be looking forward to the Super Bowl for all your extravagant, high-production advertisements. Yet, that’s almost exclusively an American phenomenon, with American football not quite having the same reach throughout the rest of the world as it does stateside. For ‘civilized’ society, they await in anticipation for the FIFA World Cup. Held every four years and more closely watched than the Olympics, the World Cup doesn’t quite draw the amount of attention for advertisement as the annual Super Bowl. However, it has continued to captivate audiences since 1930, with a high viewership guaranteed across a swath of demographics. At right.video, we wanted to peek into the underappreciated advertising that goes into the World Cup, and show off that, though it may not be as highly anticipated in advertising as its American cousin, the ads are just as richly rewarding.
Read More
December 18, 2020
For anyone who prefers not to drive, Bicycles may be a lifeline. That’s why, whether the ad is for a bicycle or not, an advertisement that features a bike will definitely drive a certain audience. It can instantly capture the attention of some people they wouldn’t normally right away, and potentially persuade them to purchase whatever item is being sold. Sometimes these ads featuring bikes can be exhilarating, or humorous, or other times just downright absurd. From least entertaining to most, here are the top ten best ads featuring bicycles.
Read More
December 18, 2020
VFX, or visual effects is a unique field in the entertainment industry where artists manipulate videos in a way that can’t happen in live-action film. Unlike with CGI where one would use computer software to create characters and related motions, with VFX you are adding an effect to an existing image. Famous examples of the use of VFX can be found in the movies such as Avatar, Terminator, and Jurassic Park. In dummy terms, artists are basically creating something that can’t exist in real life - although we may wish it did. One could liken great use of VFX to arm candy, it’s that exciting to see. In more recent years the use of VFX has grown and can be seen in more than just films, commercials recently have taken VFX to another level and the result is really quite beautiful.
Read More
November 17, 2020
Adidas is one of the most popular, sought after clothing brands of all time. Their advertisements are also some of the most lively and entertaining ads around, making Adidas easily one of the best clothing companies around when it comes to advertising. With ads that are rarely short of both style and substance, it’s no surprise that Adidas sells so many products when they produce commercials in the way that they do. In no particular order, these Adidas ads featured on right.video are the company’s most audacious to date.
Read More
December 18, 2020
For as long as we can remember, ads have bombarded the airwaves, eager to sell us on the next new thing or to bolster a proven product. Whether it's candy, music, or even soda pop, ads have constantly transformed to encapsulate an era or even hail the beginning of a new one. At right.video, we wanted to take a moment to look back at the ads of yesteryear, captivating advertising isn’t just a phenomenon of today but rather an integral part in the way we shape our videos. We’ll be showcasing the best classic ads from the past sixty years, admiring the brilliance of their simplicity and the draw of their staying power. Perhaps some of these will inspire your own video work and you may even pick up a tip or two.
Read More
January 29, 2021
If you’re an American, there’s no day on the sports calendar more sacred than the gridiron event known as the Super Bowl. The annual National Football League (NFL) championship game has captivated fans since its inception in 1967, cutting a wide swath of demographics encompassing all ages, genders, and races. The high viewership guaranteed by the ‘big game’ has made it a proving ground for high-concept advertising, often becoming events themselves just as anticipated as the Super Bowl.
Read More
February 9, 2021
The popularity of a good ad is maybe a month or so. The popularity of a great ad is a year, maybe two years. The best ads, however, stay popular for a lifetime. They pop up as references in TV shows or films across generations, allowing parents and their children (and maybe even their children’s children) to share a cultural touchstone even after a cultural shift through the years. Although so many ads, both old and current, can be touted as the “best of all time”, here are a few that have truly stood the test of time and are still fondly remembered, quoted, or parodied today.
Read More
