Adidas is one of the most popular, sought after clothing brands of all time. Their advertisements are also some of the most lively and entertaining ads around, making Adidas easily one of the best clothing companies around when it comes to advertising. With ads that are rarely short of both style and substance, it’s no surprise that Adidas sells so many products when they produce commercials in the way that they do. In no particular order, these Adidas ads featured on right.video are the company’s most audacious to date.
The OZWEEGO ad is very cinematic in its style and is very special effects-heavy, which is something you don’t see often in an advertisement. The exciting ad is directed by Crystal Choi for the agency Hypebeast and the production company is In-House. When the sneakers worn by the sculptor change colors, it occurs so seamlessly that the special effects look just as impressive as in a Hollywood movie. The ad promotes creativity and livelihood, which once again shows how extraordinary Adidas truly is as a brand.
Directed by Jonas Hegi and Julien Simshauser for Hypebeast, the ad for the ZX shoe is intense and psychedelic, like a hi-tech science-fiction movie. There is an ominous vibe, almost like everyone featured in the ad is a robot. Even though the ad is for a shoe, it seems more like a reel for a special effects artist, but that’s almost where all the fun comes in. Nobody wants to just be sold sneakers in a typical, boring fashion. Coming from production company Builders Club, this ad surprises and perplexes the audiences, but still subliminally drops in images of the shoe.
This cameo-filled inspirational ad is directed by Jonah Hill and shows how being part of a team can really impact someone. The ad depicts a young person joining what seems to be an Adidas institution of some sort. It almost feels like a school, but also an office building, and also an indoor skate park. The newbie encounters celebrities such as Pharrell and the colors pop as they run through the institution that contains beautiful set design. This ad also has the Adidas logo everywhere, so it sells its product while telling an enjoyable little tale.
The Glitch ad by Adidas is a nightmarish head-trip that also effectively gets the job done. Directed by Zac Ella for Iris, the bizarre ad is surprisingly comparable in style to the work of British animator David Firth. Produced by Possible Films, the commercial is indeed all over the place, but it doesn’t lose its rhyme or reason, and the product that is at the heart of the ad is showcased successfully. The frantic commercial feels like a TV changing station, with very
different results after each channel change. The amount of effort that seems to have gone into this one-minute ad is astounding. There is animation mixed in with live-action, a video game sequence, and a fun cgi-moon is even featured in one instance. It’s incredible that this ad was able to include so many vibrant ideas while still maintaining the feel of an Adidias advertisement.
This empowering ad features extremely talented female athletes showing off their skill while an old-fashioned audio recording of a man talking badly about female athletes plays. This juxtaposition demonstrates the true power of women and how no one can stop talent with hateful opinions. The ad, directed by Nicholas Woytukis, is powerful in its delivery and themes but also showcases Adidas’ brand on the athletes’ person brilliantly.
Directed by Karim Huu Do for the agency Johannes Leonardo, the star-studded Superstar ad contains the theme of nobody ever being above anyone else. In the commercial, several well-known celebrities, including singer Pharrell, explain what the word superstar may mean to other people. The celebrities explain this in terms that sometimes relate to themselves personally, while of course rocking the hottest Adidas brand clothes. At the end of the ad, the celebrities say that if we think that all those qualities they listed throughout the commercial make someone a superstar, then they themselves are not a superstar. Made by the production company known as Caviar, the advertisement is stating that anyone can be a superstar as long as they believe in themselves, and they don’t need society’s approval in order to be a star.
Directed by Jan Forys for the agency known as Banzai, Superpower ad is a very clever narrative-driven commercial that features a woman in a big city saying outlandish things that she can do, but visually the audience sees that the things she is actually doing are very tone-downed versions of what she’s describing. In one moment, the woman says that she can walk on buildings, and this sentence is followed by a short scene of her laying in the grass at a park pretending to walk on a building. Made by Papaya Films, the ad represents imagination and pushes the idea that always maintaining a mindset that you can do anything you put your mind to will benefit your life.
This award-winning ad is from the agency Johannes Leonardo and directed by Terence Neale. It’s produced by RSA Films and Cape Town Egg Films. The eye-popping ad features many different people from various walks of life dressed in the most stylish of fashion strutting in their own way. The ad is surrealist at times, providing moments that are manipulated to appear like they are filmed on a camcorder, and other times people appear inhuman with all white eyes or
deformed teeth. The end of the ad even features Snoop Dogg. There is some truly beautiful imagery here that looks like it’s pulled out of a painting from The Metropolitan Museum of Art. The overall theme here seems to be that we are all equal and achieve great things no matter what walk of life we come from.
The Falcon ad featuring Kylie Jenner and directed by Glassface for Johannes Leonardo is colorful and vibrant while it successfully sells the brand. The advertisement consists of stunning superstar Kylie Jenner creating a car with her Adidas brand Ipad of sorts, accompanied by dreamy neon colors and an exciting soundtrack. Produced by Left Productions, the ad plays like an action film but never loses sight of its true purpose, always having the Adidas brand displayed somewhere.
Directed by Jules Renault for Courir and produced by Left Productions, the Nite Jogger ad is a fast-paced odyssey through the streetlights of a city in the nighttime. There is a spacey feel that is created with fast-motion shots and night-vision lenses. The dialogue included is motivational
and the location of a city that never stops moving is the exact location that a company like Adidas needs in order to produce captivating advertisements.
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